It was hard to avoid Vizio at the Super Bowl on Sunday. The Irvine HDTV company was a major sponsor but its big Super Bowl spot starring Beyoncé failed to resonate with many critics, although it definitely wasn’t the worst of the bunch.

We weren't sure exactly what Beyonce, David Goes to the Dentist and Chocolate Rain all had in common, but VIZIO squeezed them all into its Super Bowl ad. Still striving to remake its reputation from being merely a cheap HDTV manufacturer to a premium one offering lots of features, the ad (embedded after the break) shows how it's bringing "the best of the internet" with VIZIO Internet Apps . We ...

Irvine HDTV company Vizio gets ready to release its second Super Bowl ad, starring Beyonce. But the ad isn't the only place where viewers can spot Vizio during Sunday's game.

HDTV giant Vizio will feature the pop diva singing and dancing under the direction of Oscar-nominated cinematographer Wally Pfister. Thirty seconds of airtime for an ad during the Super Bowl is priced at a hefty $2.5 - 2.8 million this year.

New York, Feb 4 : Beyonce Knowles is appearing in a 60-second Vizio HDTV television ad during the Super Bowl.